Buckstrybe Case study
Product Design for Buckstrybe. Company Overview: Buckstrybe is a fintech platform enhancing communal savings and credit-building for underserved communities. By digitalizing systems like ROSCAs, the platform enables users to leverage community savings for credit building, thus fostering financial inclusion. Project Objective: To design a streamlined user experience that simplifies communal savings and credit-building while ensuring transparency, accessibility, and trust for users. User Research Approach: - I Conducted interviews, surveys, and contextual inquiries with target users (young professionals, underserved communities, and immigrant families) to understand their needs and pain points. - I Mapped out insights on community saving patterns, digital habits, and financial trust issues. Key Insights: - Users valued transparency in communal savings but lacked a digital platform they trusted. - There was confusion around credit-building mechanisms, particularly among users with no formal credit history. User Personas Badmus Fridaus Anisatullah -Demographics: Female, 26, UK immigrant, works as a part-time cook - Goals: Build a credit profile to secure future loans - Challenges: Limited knowledge of traditional credit-building but trusts communal savings - Needs: Clear guidance on credit-building through her savings contributions 2. Orinya Abednego Frank - Demographics: Male, 30, Polish Immigrant, freelancer - Goals: Manage group savings for short-term needs, access credit for business growth - Challenges: Prefers minimal financial jargon, easily accessible savings records - Needs: User-friendly interface and transparency on savings usage Design Process: Research: - I Conducted with young professionals, immigrants, and underserved communities to understand their financial habits, challenges, and goals. - Group discussions to gain insights into specific pain points with traditional saving and digital tools. - Evaluated similar platforms in financial inclusion and communal saving to identify differentiating factors. - Reviewed fintech and financial inclusion studies to understand user needs and market gaps. Empathy: - I Stepped into the user’s shoes to understand their feelings, challenges, and goals. This insight ensures the product resonates emotionally and functionally with users. - Users express apprehension around online money management due to trust issues. - Digital financial literacy is generally low, leading to dependency on word-of-mouth and community endorsements. - Users seek simplicity and reliability without complex financial jargon. Wireframing & Prototyping: - Designed low-fidelity wireframes to map user journeys like group formation, savings deposits, and contribution tracking. - Developed high-fidelity prototypes focusing on ease of navigation for core actions. UI/UX Design: - Used a card-based layout to make financial insights and savings summaries digestible. - Incorporated visual hierarchy for complex information (e.g., credit scores, savings status), reducing cognitive load for users unfamiliar with finance. - Added in-app tooltips and guides to assist users in navigating the platform without prior banking knowledge. Brand Consistency & Visual Identity: - I Established a modern, calming color palette to make users feel at ease, aligned with trust-building principles. - I Developed a style guide detailing typography, iconography, and visual cues to maintain consistency across devices. Testing & Iteration Usability Testing: - Conducted A/B testing for button placement and accessibility of key features. - Ran user testing sessions to gather feedback on features like contribution scheduling and group setup, ensuring optimal usability. Iterative Improvements: - Made adjustments to navigation based on feedback, reducing the number of steps required to access primary features. - Enhanced onboarding screens with simplified instructions based on user feedback indicating initial confusion. Collaboration & Implementation - Developer Collaboration: Ensured precise design handoff with developers using Figma, establishing clear communication on design priorities. - Quality Assurance: Participated in QA testing to address UI/UX issues before release, focusing on cross-platform functionality and feature accessibility. Outcomes Impact: - User Engagement: User engagement increased by 40%, with a substantial uptick in the frequency of savings and contributions. - Retention Rate: Improved retention among new users, with 75% returning to engage with group savings features. - User Feedback: Post-launch surveys showed high user satisfaction, with particular appreciation for transparency and ease of use. What i Learnt handling this project. - The Importance of designing for transparency in finance. - Effective user onboarding can enhance engagement, especially in fintech solutions. - Simplifying complex actions into digestible steps makes users more confident in adopting new financial behaviors.
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